Paying for Advertising VI : how advertisers remunerate their media agencies : results of the 6th ARC/ISBA survey :: Jonathan M. Lace :: ISBN 9780957666702 :: Advertising Research Consortium Ltd. 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Paying for Advertising VI : how advertisers remunerate their media agencies : results of the 6th ARC/ISBA survey
Alternative Title Media agencies
Author Jonathan M. Lace
Contributors Advertising Research Consortium, Incorporated Society of British Advertisers
Publisher Advertising Research Consortium Ltd.
Publication date 2013
Publication location Plymouth, Devon
Language English

Topics

Advertising agencies :: Great Britain :: Statistics
Advertising agencies :: Fees :: Great Britain
Advertising :: Great Britain :: statistics
Advertising :: Great Britain :: Costs
016465639

Catalogue Data

OBNB ID GBB407356
ISBN 10 0957666705
ISBN 13 9780957666702
Type BibliographicResource, Book
Dewey Classification 338.436591

ISBD

P1053 88 pages

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Paying for Advertising VI : how advertisers remunerate their media agencies : results of the 6th ARC/ISBA survey by Jonathan M. Lace. ISBN 9780957666702. Published by Advertising Research Consortium Ltd. in 2013. Publication and catalogue information, links to buy online and reader comments.