Essentials of marketing :: Geoffrey Lancaster :: ISBN 0077098609 :: McGraw-Hill 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Essentials of marketing
Author Geoffrey Lancaster
Contributors Lester Massingham, Ruth Ashford
Publisher McGraw-Hill
Publication date 2002
Publication location London
Language English

Descriptive Notes

Previous ed.: / by Geoff Lancaster, Lester Massingham, 1999.

Topics

Marketing
007024823

Catalogue Data

OBNB ID GBA213386
ISBN 10 0077098609
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xi, 549 p.
P1042 Includes bibliographical references and index.

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Essentials of marketing by Geoffrey Lancaster. ISBN 0077098609. Published by McGraw-Hill in 2002. Publication and catalogue information, links to buy online and reader comments.