Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 :: ISBN 1841161268 :: World Advertising Research Center 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002
Contributors Marco Rimini, World Advertising Research Centre, Institute of Practitioners in Advertising
Publisher World Advertising Research Center
Publication date 2003
Publication location Henley-on-Thames
Language English

Descriptive Notes

Includes index.
One CD-ROM in pocket attached to inside front cover.

Topics

Advertising :: Brand name products :: Great Britain :: Case studies
007049338

Catalogue Data

OBNB ID GBA412980
ISBN 10 1841161268
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.10941

ISBD

P1053 xxii, 666 p.

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Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002. ISBN 1841161268. Published by World Advertising Research Center in 2003. Publication and catalogue information, links to buy online and reader comments.