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Marketing plans : how to prepare them, how to use them

Malcolm McDonald

Publication Data

Title Marketing plans : how to prepare them, how to use them
Author Malcolm McDonald
Contributors Institute of Marketing, CAM Foundation
Publisher Heinemann
Publication date 1984
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

007373193

Catalogue Data

OBNB ID GB8439075
ISBN 10 0434912301
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 viii,216p.

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Marketing plans : how to prepare them, how to use them by Malcolm McDonald. ISBN 0434912301. Published by Heinemann in 1984. Publication and catalogue information, links to buy online and reader comments.

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