The fundamentals and practice of marketing :: John Wilmshurst :: ISBN 0434922633 :: Heinemann for the Institute of Marketing and the CAM Foundation 1978 :: OBNB, the Open British National Bibliography

Publication Data

Title The fundamentals and practice of marketing
Author John Wilmshurst
Contributors Institute of Marketing, Communication Advertising and Marketing Education Foundation
Publisher Heinemann for the Institute of Marketing and the CAM Foundation
Publication date 1978
Publication location London
Language English

Topics

007373382

Catalogue Data

OBNB ID GB7826841
ISBN 10 0434922633
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 vii,213p.
P1042 Includes bibliographies and index.

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The fundamentals and practice of marketing by John Wilmshurst. ISBN 0434922633. Published by Heinemann for the Institute of Marketing and the CAM Foundation in 1978. Publication and catalogue information, links to buy online and reader comments.