The fundamentals and practice of marketing :: John Wilmshurst :: ISBN 0434923311 :: Heinemann on behalf of the Institute of Marketing and the CAM Foundation 1984 :: OBNB, the Open British National Bibliography

Publication Data

Title The fundamentals and practice of marketing
Author John Wilmshurst
Contributors Institute of Marketing, CAM Foundation
Publisher Heinemann on behalf of the Institute of Marketing and the CAM Foundation
Publication date 1984
Publication location London
Language English

Descriptive Notes

Previous ed.: 1978.

Topics

007373394

Catalogue Data

OBNB ID GB8509820
ISBN 10 0434923311
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 vii,239p.
P1042 Includes bibliographies and index.

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The fundamentals and practice of marketing by John Wilmshurst. ISBN 0434923311. Published by Heinemann on behalf of the Institute of Marketing and the CAM Foundation in 1984. Publication and catalogue information, links to buy online and reader comments.