Metamorphosis in marketing : seven ways in which the marketing job might change :: Leyland F. Pitt :: Henley Management College 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title Metamorphosis in marketing : seven ways in which the marketing job might change
Author Leyland F. Pitt
Contributors James McLuckie, Henley Management College, Brunel University
Publisher Henley Management College
Publication date 1994
Publication location Henley-on-Thames
Language English

Descriptive Notes

At foot of cover: Henley Management College ; Brunel, University of West London.

Topics

Marketing :: Forecasting

Catalogue Data

OBNB ID GB9539783
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 13 leaves
P1042 Includes bibliographical references.

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Metamorphosis in marketing : seven ways in which the marketing job might change by Leyland F. Pitt. Published by Henley Management College in 1994. Publication and catalogue information, links to buy online and reader comments.