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Consumer behaviour and marketing strategy

J. Paul Peter

Publication Data

Title Consumer behaviour and marketing strategy
Author J. Paul Peter
Contributors Jerry C. Olson, Klaus G. Grunert
Publisher McGraw-Hill
Publication date 1999
Publication location London
Language English

Topics

Marketing
008050871

Catalogue Data

OBNB ID GB99Y6984
ISBN 10 025622529X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1008>European European ed.
P1053 xviii,526p.
P1042 Includes bibliographical references and index.

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Consumer behaviour and marketing strategy by J. Paul Peter. ISBN 025622529X. Published by McGraw-Hill in 1999. Publication and catalogue information, links to buy online and reader comments.

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