Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson :: J. Paul Peter :: ISBN 0256261903 :: Irwin/McGraw-Hill 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson
Author J. Paul Peter
Contributor Jerry C. Olson
Publisher Irwin/McGraw-Hill
Publication date 1999
Publication location Boston
Language English

Descriptive Notes

Previous ed.: 1995.

Topics

Consumer behavior
Marketing

Catalogue Data

OBNB ID GBA224652
ISBN 10 0256261903
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1008>5th 5th ed.
P1053 xxv, 545 p.
P1042 Includes bibliographical references (p. 481-510) and indexes.

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Consumer behavior and marketing strategy : J. Paul Peter, Jerry C. Olson by J. Paul Peter. ISBN 0256261903. Published by Irwin/McGraw-Hill in 1999. Publication and catalogue information, links to buy online and reader comments.