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Marketing research : private and public sector decisions

David A. Aaker

Publication Data

Title Marketing research : private and public sector decisions
Author David A. Aaker
Contributor George S. Day
Publisher Wiley
Publication date 1980
Publication location New York
Language English

Descriptive Notes

Includes index.

Topics

Marketing research

Catalogue Data

OBNB ID GB8020859
ISBN 10 0471000590
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xix, 628p.

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Marketing research : private and public sector decisions by David A. Aaker. ISBN 0471000590. Published by Wiley in 1980. Publication and catalogue information, links to buy online and reader comments.

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