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The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities

Leyland Pitt

Publication Data

Title The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
Author Leyland Pitt
Contributors Pierre Berthon, Richard Watson, Henley Management College
Publisher Henley Management College
Publication date 1996
Publication location Henley-on-Thames
Language English

Topics

World Wide Web
Industrial marketing :: Great Britain

Catalogue Data

OBNB ID GB9637054
ISBN 10 1897866917
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 27 leaves

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The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities by Leyland Pitt. ISBN 1897866917. Published by Henley Management College in 1996. Publication and catalogue information, links to buy online and reader comments.