Pierre Berthon

7 published titles

Managers' perceptions of their decision-making context : the influence of perception type

1 edition

Market orientation and an assessment of the first stage in the development of MARKOR

(Contributor)

1 edition

The Web site as marketing communication medium : a tentative model and areas of research

1 edition

The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities

(Contributor)

1 edition

The World Wide Web : what marketing managers might want to know about conversion and efficiency

(Contributor)

1 edition

Where angels fear to tread : interaction effects in multiple regression : a research note

(Contributor)

1 edition

Does corporate entrepreneurship influence innovation in service firms?

(Contributor)

1 edition