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Operationalising the concept of corporate identity : articulating the corporate identity mix and the corporate identity management mix

John M. T. Balmer

Publication Data

Title Operationalising the concept of corporate identity : articulating the corporate identity mix and the corporate identity management mix
Author John M. T. Balmer
Contributors Guillaume B. Soenen, Guillaume B. Soenen
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1997
Publication location Glasgow
Language English

Topics

Corporate image

Catalogue Data

OBNB ID GB9824738
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 34, 4 p.
P1042 Includes bibliography.

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Operationalising the concept of corporate identity : articulating the corporate identity mix and the corporate identity management mix by John M. T. Balmer. Published by University of Strathclyde, Dept. of Marketing in 1997. Publication and catalogue information, links to buy online and reader comments.