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Corporate identity and the myth of the single company culture

John M. T. Balmer

Publication Data

Title Corporate identity and the myth of the single company culture
Author John M. T. Balmer
Contributors Alan M. Wilson, Alan M. Wilson
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1998
Publication location Glasgow
Language English

Topics

Corporate image

Catalogue Data

OBNB ID GB9824741
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 35, 5 p.
P1042 Includes bibliography.

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Corporate identity and the myth of the single company culture by John M. T. Balmer. Published by University of Strathclyde, Dept. of Marketing in 1998. Publication and catalogue information, links to buy online and reader comments.

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