A new approach to corporate identity management :: John M. T. Balmer :: University of Strathclyde, International Centre for Corporate Identity Studies 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title A new approach to corporate identity management
Author John M. T. Balmer
Contributors Guillaume B. Soenen, International Centre for Corporate Identity Studies
Publisher University of Strathclyde, International Centre for Corporate Identity Studies
Publication date 1998
Publication location Glasgow
Language English

Topics

Corporate image

Catalogue Data

OBNB ID GB9931346
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 32 p.
P1042 Includes bibliographical references.

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A new approach to corporate identity management by John M. T. Balmer. Published by University of Strathclyde, International Centre for Corporate Identity Studies in 1998. Publication and catalogue information, links to buy online and reader comments.