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Market segmentation in the Indonesian banking sector : the relationship between demographics and desired customer benefits

Adrian Sargeant

Publication Data

Title Market segmentation in the Indonesian banking sector : the relationship between demographics and desired customer benefits
Author Adrian Sargeant
Contributors L. Alfansi, Henley Management College
Publisher Henley Management College
Publication date 1999
Publication location Henley-on-Thames
Language English

Descriptive Notes

"Henley Research Centre" -- Cover.

Topics

Market segmentation :: Indonesia
Banks and banking :: Indonesia

Catalogue Data

OBNB ID GB9958841
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 35 p.
P1042 Bibliography: p. 30-34.

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Market segmentation in the Indonesian banking sector : the relationship between demographics and desired customer benefits by Adrian Sargeant. Published by Henley Management College in 1999. Publication and catalogue information, links to buy online and reader comments.