The influence of global factors on corporate visual identity strategies :: T. C. Melewar :: University of Strathclyde, International Centre for Corporate Identity Studies 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title The influence of global factors on corporate visual identity strategies
Author T. C. Melewar
Contributors John A. Saunders, International Centre for Corporate Identity Studies
Publisher University of Strathclyde, International Centre for Corporate Identity Studies
Publication date 1999
Publication location Glasgow
Language English

Topics

Corporate image
International business enterprises

Catalogue Data

OBNB ID GB9968233
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 45p.
P1042 Includes bibliographical references.

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The influence of global factors on corporate visual identity strategies by T. C. Melewar. Published by University of Strathclyde, International Centre for Corporate Identity Studies in 1999. Publication and catalogue information, links to buy online and reader comments.