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Key account management : building on supplier and buyer perspectives

Malcolm McDonald

Publication Data

Title Key account management : building on supplier and buyer perspectives
Author Malcolm McDonald
Contributor Diana Woodburn
Publisher Financial Times Prentice Hall
Publication date 1999
Publication location London
Language English

Topics

Selling :: Key accounts
Marketing :: Key accounts
Management
Commerce

Catalogue Data

OBNB ID GB9959929
ISBN 10 0273644262
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 381

ISBD

P1053 xxiv,152p.

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Key account management : building on supplier and buyer perspectives by Malcolm McDonald. ISBN 0273644262. Published by Financial Times Prentice Hall in 1999. Publication and catalogue information, links to buy online and reader comments.

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