Marketing engineering : computer-assisted marketing analysis and planning :: Gary L. Lilien :: ISBN 0131225138 :: Pearson Education 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing engineering : computer-assisted marketing analysis and planning
Author Gary L. Lilien
Contributor Arvind Rangaswamy
Publisher Pearson Education
Publication date 2002
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

"Pearson international edition" - p. [4] of cover.
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

Topics

Marketing :: Data processing
Marketing :: Decision making :: Mathematical models
English

Catalogue Data

OBNB ID GBA354468
ISBN 10 0131225138
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1008>2nd 2nd ed.
P1053 xxiv, 518 p.
P1042 Includes bibliographical references (p. [481]-497) and indexes.

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Marketing engineering : computer-assisted marketing analysis and planning by Gary L. Lilien. ISBN 0131225138. Published by Pearson Education in 2002. Publication and catalogue information, links to buy online and reader comments.