New product and brand management : marketing engineering applications :: Gary L. Lilien :: ISBN 0321046447 :: Addison-Wesley 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title New product and brand management : marketing engineering applications
Author Gary L. Lilien
Contributor Arvind Rangaswamy
Publisher Addison-Wesley
Publication date 1999
Publication location Reading, Mass.
Language English

Descriptive Notes

"Co-sponsored by ISBM, Institute for the Study of Business Markets.
Includes index.
One computer laser optical disk in pocket attached to inside front cover.

Topics

Brand name products :: Management
009097742

Catalogue Data

OBNB ID GB9912995
ISBN 10 0321046447
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 viii,149p.

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New product and brand management : marketing engineering applications by Gary L. Lilien. ISBN 0321046447. Published by Addison-Wesley in 1999. Publication and catalogue information, links to buy online and reader comments.