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Consumerism : search for the consumer interest

David A. Aaker

Publication Data

Title Consumerism : search for the consumer interest
Author David A. Aaker
Contributor George S. Day
Publisher Free Press
Publication date 1978
Publication location New York
Language English

Descriptive Notes

Previous ed.: 1974.
Includes index.

Topics

009382968

Catalogue Data

OBNB ID GB7822538
ISBN 10 0029000505
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 381.340973

ISBD

P1008>3rd 3rd ed.
P1053 viii,504p.

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Consumerism : search for the consumer interest by David A. Aaker. ISBN 0029000505. Published by Free Press in 1978. Publication and catalogue information, links to buy online and reader comments.

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