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Contemporary services marketing management : a reader

Publication Data

Title Contemporary services marketing management : a reader
Contributors Mark Gabbott, Gillian Hogg
Publisher Dryden
Publication date 1997
Publication location London
Language English

Topics

Service industries :: Marketing
Service industries :: Management
009386712

Catalogue Data

OBNB ID GB9712066
ISBN 10 0030990351
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xiv,537p.
P1042 Includes bibliographies and index.

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Contemporary services marketing management : a reader. ISBN 0030990351. Published by Dryden in 1997. Publication and catalogue information, links to buy online and reader comments.

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