Marketing engineering : computer-assisted marketing analysis and planning :: Gary L. Lilien :: ISBN 0321014170 :: Addison-Wesley 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing engineering : computer-assisted marketing analysis and planning
Author Gary L. Lilien
Contributors Arvind Rangaswamy, Institute for the Study of Business Markets
Publisher Addison-Wesley
Publication date 1998
Publication location Reading, Mass.
Language English

Descriptive Notes

Bibliography: p323-337. Includes indexes.
Co-sponsored by Institute for the Study of Business Markets.
Includes computer laser optical disk in pocket attached to inside back cover.

Topics

Marketing :: Data processing
Marketing :: Decision making :: Mathematical models
009407578

Catalogue Data

OBNB ID GB9763018
ISBN 10 0321014170
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8020285

ISBD

P1053 xvii,350p.

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Marketing engineering : computer-assisted marketing analysis and planning by Gary L. Lilien. ISBN 0321014170. Published by Addison-Wesley in 1998. Publication and catalogue information, links to buy online and reader comments.