Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning :: Gary L. Lilien :: ISBN 0321001958 :: Addison-Wesley 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning
Alternative Title Marketing engineering
Author Gary L. Lilien
Contributor Arvind Rangaswamy
Publisher Addison-Wesley
Publication date 1998
Publication location Reading, Mass.
Language English

Descriptive Notes

Spine title: Marketing engineering.

Topics

Marketing :: Data processing
Marketing :: Data processing :: Problems, exercises, etc.
009407579

Catalogue Data

OBNB ID GB9763028
ISBN 10 0321001958
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 360p.
P1042 Includes bibliographies and index.

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Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning by Gary L. Lilien. ISBN 0321001958. Published by Addison-Wesley in 1998. Publication and catalogue information, links to buy online and reader comments.