Marketing management and strategy : marketing engineering applications :: Gary L. Lilien :: ISBN 0321046412 :: Addison-Wesley 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management and strategy : marketing engineering applications
Author Gary L. Lilien
Contributor Arvind Rangaswamy
Publisher Addison-Wesley
Publication date 1999
Publication location Reading, Mass.
Language English

Descriptive Notes

Includes selections from the authors' Marketing engineering.
CD-ROM labelled "Version MM1.1" attached to inside front cover.
Minimum requirements for accompanying CD-ROM: IBM-compatible PC running a 486 processor (33 MHz), 16 MB RAM, 15 MB hard disk space, and a CD-ROM drive.

Topics

Marketing :: Data processing :: Computer programs
009407727

Catalogue Data

OBNB ID GB9905953
ISBN 10 0321046412
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 vii, 112 p.

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Marketing management and strategy : marketing engineering applications by Gary L. Lilien. ISBN 0321046412. Published by Addison-Wesley in 1999. Publication and catalogue information, links to buy online and reader comments.