New product and brand management : marketing engineering applications :: Gary L. Lilien :: ISBN 0130087637 :: Prentice Hall 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title New product and brand management : marketing engineering applications
Author Gary L. Lilien
Contributor Arvind Rangaswamy
Publisher Prentice Hall
Publication date 2003
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed.: Harlow : Addison-Wesley, 1999.
"Co-sponsored by ISBM, Institute for the Study of Business Markets".

Topics

Brand name products :: Management
009625845

Catalogue Data

OBNB ID GBA593771
ISBN 10 0130087637
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>2nd 2nd ed.
P1053 vii, 58 p.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

New product and brand management : marketing engineering applications by Gary L. Lilien. ISBN 0130087637. Published by Prentice Hall in 2003. Publication and catalogue information, links to buy online and reader comments.