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Consumer behavior : basic findings and management implications

Gerald Zaltman

Publication Data

Title Consumer behavior : basic findings and management implications
Author Gerald Zaltman
Contributor Melanie Wallendorf
Publisher Wiley
Publication date 1979
Publication location New York
Language English

Descriptive Notes

Includes index.

Topics

Consumer behavior
Motivation research (Marketing)

Catalogue Data

OBNB ID GB7921103
ISBN 10 0471981265
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 xiv,567p.

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Consumer behavior : basic findings and management implications by Gerald Zaltman. ISBN 0471981265. Published by Wiley in 1979. Publication and catalogue information, links to buy online and reader comments.

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