Cover image not available

The Web site as marketing communication medium : a tentative model and areas of research

Pierre Berthon

Publication Data

Title The Web site as marketing communication medium : a tentative model and areas of research
Author Pierre Berthon
Contributors Leyland F. Pitt, Richard J. Watson, Henley Management College
Publisher Henley Management College
Publication date 1995
Publication location Henley-on-Thames
Language English

Topics

World Wide Web
Internet marketing

Catalogue Data

OBNB ID GB9656247
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 20leaves
P1042 Bibliography: p15-17.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

The Web site as marketing communication medium : a tentative model and areas of research by Pierre Berthon. Published by Henley Management College in 1995. Publication and catalogue information, links to buy online and reader comments.