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The World Wide Web : what marketing managers might want to know about conversion and efficiency

Leyland F. Pitt

Publication Data

Title The World Wide Web : what marketing managers might want to know about conversion and efficiency
Author Leyland F. Pitt
Contributors Pierre Berthon, Richard Watson, Henley Management College
Publisher Henley Management College
Publication date 1996
Publication location Henley-on-Thames
Language English

Topics

World Wide Web
Internet marketing

Catalogue Data

OBNB ID GB9644586
ISBN 10 1861810008
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 10 leaves
P1042 Bibliography: p9-10.

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The World Wide Web : what marketing managers might want to know about conversion and efficiency by Leyland F. Pitt. ISBN 1861810008. Published by Henley Management College in 1996. Publication and catalogue information, links to buy online and reader comments.