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The CIM diploma case study book, 1995-1996
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The CIM diploma case study book, 1995-1996

David J. Pearson

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Previous ed.: 1994.
Spine title: The CIM diploma case study book.

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The CIM diploma case study book, 1995-1996 by David J. Pearson. ISBN 0750623217. Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing in 1995. Publication and catalogue information, links to buy online and reader comments.

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