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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability

Les Binet

Publication Data

Title Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Author Les Binet
Contributors Peter Field, World Advertising Research Centre, Institute of Practitioners in Advertising
Publisher World Advertising Research Center
Publication date 2007
Publication location Henley-on-Thames
Language English

Topics

Marketing :: Case studies
Marketing :: Cost effectiveness

Catalogue Data

OBNB ID GBA733806
ISBN 10 1841161985
ISBN 13 9781841161983
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 128 p.
P1042 Includes bibliographical references (p. 115-116) and index.

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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability by Les Binet. ISBN 9781841161983. Published by World Advertising Research Center in 2007. Publication and catalogue information, links to buy online and reader comments.