Advertising works 14 : proving the effectiveness of marketing communications :: ISBN 1841161837 :: World Advertising Research Center 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title Advertising works 14 : proving the effectiveness of marketing communications
Contributors Les Binet, World Advertising Research Centre, Institute of Practitioners in Advertising
Publisher World Advertising Research Center
Publication date 2006
Publication location Henley-on-Thames
Language English

Descriptive Notes

Includes index.
Published in association with the IPA.
Includes DVD in pocket attached to inside front cover.

Topics

013343255

Catalogue Data

OBNB ID GBA599225
ISBN 10 1841161837
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.10941

ISBD

P1053 xxii, 344 p.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Advertising works 14 : proving the effectiveness of marketing communications. ISBN 1841161837. Published by World Advertising Research Center in 2006. Publication and catalogue information, links to buy online and reader comments.