Fernando Fastoso
4 published titles
International branding : analysis and implications of three decades of past research
(Contributor)
1 edition
- Bradford University School of Management
- 2007
- Details
International branding in the arts
(Contributor)
1 edition
- Bradford University School of Management
- 2008
- Details
Regional advertising standardisation : substantive and methodological issues : a research review and agenda
1 edition
- Bradford University, School of Management
- 2009
- Details
Global brand image strategies in the creative industries : developing a scale for measurement from the consumer perspective
(Contributor)
1 edition
- Bradford University School of Management
- 2009
- Details
