Cover image not available

Regional advertising standardisation : substantive and methodological issues : a research review and agenda

Fernando Fastoso

Publication Data

Title Regional advertising standardisation : substantive and methodological issues : a research review and agenda
Author Fernando Fastoso
Contributors Jeryl Whitelock, Jeryl Whitelock
Publisher Bradford University, School of Management
Publication date 2009
Publication location Bradford
Language English

Topics

Advertising :: Research
Standardization
Regionalism

Catalogue Data

OBNB ID GBB082522
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 15 p.
P1042 Includes bibliographical references.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Regional advertising standardisation : substantive and methodological issues : a research review and agenda by Fernando Fastoso. Published by Bradford University, School of Management in 2009. Publication and catalogue information, links to buy online and reader comments.