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International branding : analysis and implications of three decades of past research

Jeryl Whitelock

Publication Data

Title International branding : analysis and implications of three decades of past research
Author Jeryl Whitelock
Contributors Fernando Fastoso, Fernando Fastoso
Publisher Bradford University School of Management
Publication date 2007
Publication location Bradford
Language English

Descriptive Notes

"June 2007."

Topics

Branding (Marketing)

Catalogue Data

OBNB ID GBB138495
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 27 p.
P1042 Includes bibliographical references.

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International branding : analysis and implications of three decades of past research by Jeryl Whitelock. Published by Bradford University School of Management in 2007. Publication and catalogue information, links to buy online and reader comments.