Cover image not available

Global brand image strategies in the creative industries : developing a scale for measurement from the consumer perspective

Jeryl Whitelock

Publication Data

Title Global brand image strategies in the creative industries : developing a scale for measurement from the consumer perspective
Author Jeryl Whitelock
Contributors Fernando Fastoso, Fernando Fastoso
Publisher Bradford University School of Management
Publication date 2009
Publication location Bradford
Language English

Descriptive Notes

"July 2009."

Topics

Performing arts :: Marketing
Brand name products

Catalogue Data

OBNB ID GBB108437
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 10 p.
P1042 Includes bibliographical references.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Global brand image strategies in the creative industries : developing a scale for measurement from the consumer perspective by Jeryl Whitelock. Published by Bradford University School of Management in 2009. Publication and catalogue information, links to buy online and reader comments.