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Relationship marketing

Martin Christopher

Publication Data

Title Relationship marketing
Author Martin Christopher
Contributors Adrian Payne, David Ballantyne, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1991
Language English

Topics

Relationship marketing
Customer services
010722265

Catalogue Data

OBNB ID GB9214707
ISBN 10 0750602589
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 viii,204p.

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Relationship marketing by Martin Christopher. ISBN 0750602589. Published by Butterworth-Heinemann in 1991. Publication and catalogue information, links to buy online and reader comments.

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