Marketing case studies : how to tackle them, how to answer them :: Lester Massingham :: ISBN 0750620110 :: Butterworth-Heinemann 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing case studies : how to tackle them, how to answer them
Author Lester Massingham
Contributors Geoffrey Lancaster, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1995
Publication location Oxford
Language English

Descriptive Notes

Previous ed. published as: Mini cases in marketing. 1990.
"Published on behalf of the Chartered Institute of Marketing".

Topics

Marketing :: Case studies

Catalogue Data

OBNB ID GB9581239
ISBN 10 0750620110
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.80076

ISBD

P1008>2nd 2nd ed.
P1053 214 p.

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Marketing case studies : how to tackle them, how to answer them by Lester Massingham. ISBN 0750620110. Published by Butterworth-Heinemann in 1995. Publication and catalogue information, links to buy online and reader comments.