Creating powerful brands :: L. De Chernatony :: ISBN 0750622407 :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Creating powerful brands
Author L. De Chernatony
Contributors Malcolm McDonald, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1992.
Published in association with the Chartered Institute of Marketing.

Topics

Brand name products
010722942

Catalogue Data

OBNB ID GB97V5145
ISBN 10 0750622407
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>2nd 2nd ed.
P1053 260p., [8]p. of plates

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Creating powerful brands by L. De Chernatony. ISBN 0750622407. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.