Marketing planning for services :: Malcolm McDonald :: ISBN 075062549X :: Butterworth-Heinemann published on behalf of The Chartered Institute of Marketing 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing planning for services
Author Malcolm McDonald
Contributors Adrian Payne, Chartered Institute of Marketing
Publisher Butterworth-Heinemann published on behalf of The Chartered Institute of Marketing
Publication date 1996
Publication location Oxford
Language English

Topics

Service industries :: Marketing :: Planning

Catalogue Data

OBNB ID GB9608152
ISBN 10 075062549X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 x, 364 p.

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Marketing planning for services by Malcolm McDonald. ISBN 075062549X. Published by Butterworth-Heinemann published on behalf of The Chartered Institute of Marketing in 1996. Publication and catalogue information, links to buy online and reader comments.