Key customers : how to manage them profitably :: Malcolm McDonald :: ISBN 0750646152 :: Butterworth-Heinemann 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Key customers : how to manage them profitably
Author Malcolm McDonald
Contributors Beth Rogers, Diana Woodburn, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 2000
Publication location Oxford
Language English

Descriptive Notes

Published in association with the Chartered Institute of Marketing.

Topics

Marketing :: Key accounts
Relationship marketing
010723878

Catalogue Data

OBNB ID GBA150024
ISBN 10 0750646152
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.804

ISBD

P1053 320p.
P1042 Includes bibliographical references and index.

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Key customers : how to manage them profitably by Malcolm McDonald. ISBN 0750646152. Published by Butterworth-Heinemann in 2000. Publication and catalogue information, links to buy online and reader comments.