Marketing strategy and competitive positioning :: Graham J. Hooley :: ISBN 0133712532 :: Prentice Hall Europe 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy and competitive positioning
Author Graham J. Hooley
Contributors John A. Saunders, Nigel Piercy
Publisher Prentice Hall Europe
Publication date 1998
Publication location London
Language English

Descriptive Notes

Previous ed. published as: Competitive positioning / Graham J. Hooley and John Saunders. 1993.

Topics

Target marketing
Marketing :: Management
011299111

Catalogue Data

OBNB ID GB9828473
ISBN 10 0133712532
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed
P1053 xiii,482p.
P1042 Includes bibliographical references and indexes.

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Marketing strategy and competitive positioning by Graham J. Hooley. ISBN 0133712532. Published by Prentice Hall Europe in 1998. Publication and catalogue information, links to buy online and reader comments.