Consumer insight : how to use data and market research to get closer to your customer :: ISBN 0749442921 :: Kogan Page 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Consumer insight : how to use data and market research to get closer to your customer
Contributors Merlin Stone, Alison Bond, Bryan Foss
Publisher Kogan Page
Publication date 2004
Publication location London
Language English

Topics

Customer relations :: Management
Marketing research
Database marketing

Catalogue Data

OBNB ID GBA447073
ISBN 10 0749442921
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.834

ISBD

P1053 xv, 288 p.
P1042 Includes bibliographical references and index.

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Consumer insight : how to use data and market research to get closer to your customer. ISBN 0749442921. Published by Kogan Page in 2004. Publication and catalogue information, links to buy online and reader comments.