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The new successful large account management : how to hold onto your most important customers and turn them into long-term assets

Robert B. Miller

Publication Data

Title The new successful large account management : how to hold onto your most important customers and turn them into long-term assets
Author Robert B. Miller
Contributors Stephen E. Heiman, Tad Tuleja
Publisher Kogan Page
Publication date 2005
Publication location London
Language English

Descriptive Notes

Previous ed.: 2004.
Includes index.

Topics

Marketing :: Key accounts
013283455

Catalogue Data

OBNB ID GBA573777
ISBN 10 0749445017
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1008>3rd 3rd ed.
P1053 ix, 213 p.

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The new successful large account management : how to hold onto your most important customers and turn them into long-term assets by Robert B. Miller. ISBN 0749445017. Published by Kogan Page in 2005. Publication and catalogue information, links to buy online and reader comments.