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Marketing research

David A. Aaker

Publication Data

Title Marketing research
Author David A. Aaker
Contributors V. Kumar, George S. Day
Publisher John Wiley
Publication date 2007
Publication location Chichester
Language English

Topics

013517036

Catalogue Data

OBNB ID GBA664487
ISBN 10 0470050764
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>9th 9th ed.
P1053 xvii, 774 p.
P1042 Includes bibliographical references and index.

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Marketing research by David A. Aaker. ISBN 0470050764. Published by John Wiley in 2007. Publication and catalogue information, links to buy online and reader comments.

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