Creating powerful brands in consumer, service, and industrial markets :: L. De Chernatony :: ISBN 0750622407 :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Creating powerful brands in consumer, service, and industrial markets
Author L. De Chernatony
Contributors Malcolm McDonald, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Descriptive Notes

Rev. ed. of: Creating powerful brands. 1992.
"Published in association with the Chartered Institute of Marketing" - t.p.

Topics

Brand name products :: Planning
Brand name products :: Marketing

Catalogue Data

OBNB ID GB9918403
ISBN 10 0750622407
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>2nd 2nd ed.
P1053 xiii, 430p.
P1042 Includes bibliographical references and index.

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Creating powerful brands in consumer, service, and industrial markets by L. De Chernatony. ISBN 0750622407. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.