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Marketing research

David A. Aaker

Publication Data

Title Marketing research
Author David A. Aaker
Contributors V. Kumar, George S. Day
Publisher John Wiley & Sons
Publication date 2001
Publication location New York
Language English

Topics

008067137

Catalogue Data

OBNB ID GBA060067
ISBN 10 0471363405
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>7th 7th ed.
P1053 xvi, 751 p.
P1042 Includes bibliographical references and index.

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Marketing research by David A. Aaker. ISBN 0471363405. Published by John Wiley & Sons in 2001. Publication and catalogue information, links to buy online and reader comments.

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