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Marketing research

David A. Aaker

Publication Data

Title Marketing research
Author David A. Aaker
Contributors V. Kumar, George S. Day
Publisher Wiley
Publication date 2004
Publication location New York
Language English

Descriptive Notes

Previous ed.: 2000.

Topics

008068245

Catalogue Data

OBNB ID GBA421606
ISBN 10 0471451681
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>8th 8th ed
P1053 xvii, 774 p.

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Marketing research by David A. Aaker. ISBN 0471451681. Published by Wiley in 2004. Publication and catalogue information, links to buy online and reader comments.

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