Marketing strategy and competitive positioning :: Graham J. Hooley :: ISBN 0273655167 :: FT Prentice Hall 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy and competitive positioning
Author Graham J. Hooley
Contributors John A. Saunders, Nigel Piercy
Publisher FT Prentice Hall
Publication date 2004
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: London : Prentice Hall Europe, 1998.

Topics

Target marketing
Marketing :: Management
008729809

Catalogue Data

OBNB ID GBA3V7018
ISBN 10 0273655167
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 xxiv, 622 p.
P1042 Includes bibliographical references and index.

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Marketing strategy and competitive positioning by Graham J. Hooley. ISBN 0273655167. Published by FT Prentice Hall in 2004. Publication and catalogue information, links to buy online and reader comments.