Successful large account management : how to hold on to your most important customers and turn them into long-term assets

Publication Data

• Title Successful large account management : how to hold on to your most important customers and turn them into long-term assets
• Author Robert B. Miller
• Contributors Stephen E. Heiman, Tad Tuleja, Miller Heiman, Inc.
• Publisher Kogan Page
• Publication date 2004
• Publication location London
• Language English

Descriptive Notes

Previous ed.: New York : H. Holt, 1991; London : Kogan Page, 1994.
Includes index.

Topics

• Selling :: Key accounts
• Market segmentation
• 010099240

Successful large account management : how to hold on to your most important customers and turn them into long-term assets by Robert B. Miller. ISBN 0749441321. Published by Kogan Page in 2004. Publication and catalogue information, links to buy online and reader comments.